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Give your hair the deep drink it craves. Enrich & Hydrate Shampoo drenches dry strands in weightless hydration, never heaviness.
Powered by our proprietary SHINE37 complex, it restores softness and flexibility while reviving natural shine for hair that feels alive again. Always color-safe, sulfate-free, paraben-free, and cruelty-free—freshly activated in your shower for peak efficacy.
Pure luxury without more plastic. Our Wonder Bottle is designed to be refilled endlessly, giving you shine, body, and fragrance—while the planet gets less waste. 2.4 oz | 50–80 washes | Just add water
1. Wet hair; dispense powder by pressing onto wet hand. One press = one pump of liquid shampoo 2. Rub hands together for 5 - 10 seconds to activate the powder into a creamy, luxurious lather 3. Wash hair like you would with liquid shampoo (keep activating in hair for more lather)
Hyaluronic acid; glycerin; aloe vera juice; jojoba oil
our proprietary Shine37 compound
leaves your hair luxuriously soft and shiny
packed with clean, professional grade ingredients to gently cleanse and hydrate each strand for your healthiest hair
fully color safe to protect from fading, no matter how frequently you prefer to wash
fully color safe to protect from fading due to frequent washing
first of their kind formulas magically
transform from powder to creamy lather in the palm of your hands
concentrated with efficacious
ingredients, instead of water and
damaging fillers
Customers and Stylists are raving
"First time my mom complimented my hair in years! Activating the powder was easy, felt like a bit of science. So fun to use. "
" First time my mom complimented my hair in years!"
‘’ My hair looks so good with this shampoo. I am new to salon shampoo concentrates and I am hooked! ‘’
‘’ Smells amazing and my hair feels thickkkkkk! ‘’
‘’ First time my mom complimented my hair in years! ‘’
Beautiful. and minimal. No more clutter, no more goopy plastic bottles. Luxurious scents. Shower = Spa.