Do not sell or share my personal information
As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
-
Marie Claire
READ ARTICLE"After reviewing thousands of applicants...we found the best formulas in the beauty world, every product has been thoroughly tested and deemed undeniably transformative."
-
CNN
READ ARTICLE"It feels and smells just as good as anything you'd get at the salon, with the added benefits of a less diluted formula and lower carbon impact than traditional shower products."
-
American Salon
READ ARTICLE"...the newest hair-care brand to champion an emerging trend in sustainable beauty: water-activated products...by introducing sleek packaging paired with highly concentrated, clean ingredients."
-
KTLA MORNING NEWS
WATCH CLIP"I LOVE THIS! It's professional grade. It's a patented award winning bottle...completely clean, filler free...I returned my designer shampoo after trying this and I am very picky."
-
COSMOPROF AWARDS
READ ARTICLEOur powder-to-lather formula ensures that each wash is activated fresh, delivering salon-quality results every time you shower. What sets us apart is our commitment to using only the best ingredients.
-
CNN Underscored
READ ARTICLEEditor-Approved Sustainable Swaps! We asked our editors to round up their favorite products that are *actually* eco-friendly in one way or another in time for #EarthWeek. 🌍
-
Behind the Chair
READ ARTICLEPowder-to-lather shampoos are made without water and damaging fillers that dilute the effective ingredients designed to cleanse the hair. Add water at the time of washing to assure maximum efficacy.
-
The Tease
READ ARTICLE"Powered by the brand’s trademark SHINE37 complex, this luxurious shampoo gently cleanses, nourishes, and restores moisture in the hair resulting in unreal softness, smoothness, and shine."
-
GLOSSY
READ ARTICLEAnother benefit of the new form factor is fresher ingredients that activate in water in the shower, allowing for fewer preservatives in the bottle, Farsht said.
-
Beauty Independent
READ ARTICLE“There’s no dilution, just the best ingredients, nothing else. No more single-use bottles, no more goop, no more shipping heavy water...no compromise on being professional-grade and luxe.”
-
Northwestern Kellogg
READ ARTICLE"...a softly scented powder that transforms like magic when mixed in your palm with water. A clever — and now patent-pending — reusable, twist-and-click dispenser keeps the powder dry..."
-
The Wellness Feed
READ ARTICLE"...this powder shampoo felt nourishing and moisturizing without leaving any residue or a weird film. My scalp was clean. My hair felt like hair. And the powder was surprisingly easy to use."
