4.9/5 stars

Powder-to-lather shampoo for your healthiest hair

Color safe

Sulfate free

Paraben free

Cruelty free

Color safe

Sulfate free

Paraben free

Cruelty free

Color safe

Sulfate free

Paraben free

Cruelty free

Color safe

Sulfate free

Paraben free

Cruelty free

Shop The Future of Beauty

Signature Shampoo with Sample Conditioner Mini

Regular price $50.00
Sale price $50.00 Regular price

Signature Shampoo

Regular price $38.00
Sale price $38.00 Regular price $38.00

Signature Conditioner

Regular price $38.00
Sale price $38.00 Regular price
Coming soon
Everyone is buzzing

‘’ It feels and smells just as good as anything you'd get at the salon, with the added benefits of a less diluted formula and lower carbon impact than traditional shower products. ’’

‘’ There’s no dilution, just the best ingredients, nothing else. No more single-use bottles, no more goop, no more shipping heavy water. ’’

‘’ I have tested many new products and this right here is a game changer. I love the powder, I feel I use less, and the cleanse is perfect. ’’

Nycole, Stylist, CA

‘’ Absolutely love it! My hair feels fuller, lasts two more days, has all the volume back. ’’

Victoria, Salon Owner NYC

‘’ This powder shampoo felt nourishing and moisturizing without leaving any residue or a weird film. My scalp was clean. My hair felt like hair. And the powder was surprisingly easy to use ’’

‘’ The concentrated powder transforms into luxe professional-grade shampoo in a beautiful tiny bottle that dispenses without letting water near the powder. ’’

‘’ After using Small Wonder for 3 weeks my hair is more conditioned, less frizzy and stays cleaner longer. Very impressed. ’’

Kim M, Crystal Lake, IL

‘’ I had never used a powdered salon shampoo. It was very easy to use and the lather was impressive. My hair feels very clean, not dry. I usually use a lot of shampoo for my long hair but a small amount of Small Wonder is enough! ’’

Dixie, San Francisco, CA
 
 

Concentrated With Goodness

Most hair care products are more than 70% water, and for no good reason. Instead of unnecessary fillers and shipped water, we concentrate Small Wonder with all of the professional grade, clean ingredients your hair needs, and nothing it doesn’t. Unlike traditional haircare that is watered down and bottled up, our freshly activated powders deliver your hair with only the best. Try our award-winning salon shampoo concentrates for your shiniest hair and our salon conditioner concentrates for pure luxe hydration.

Enchanting Results

Customers and Stylists are raving

"Smells amazing and my hair feels thickkkkkk!"

‘’ My hair looks so good with this shampoo. I am new to salon shampoo concentrates and I am hooked! ‘’

"I LOVE LOVE LOVE IT! This right here is a game changer."

"Activating the powder was easy, felt like a bit of science. So fun to use. "

‘’First time my mom complimented my hair in years!'’

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Buy Once, Refill Forever

A match made in heaven

Patent-Pending Wonder Bottle

A tiny footprint designed to beautifully compliment your bath, travel light, and last forever

From $38
Easy Refill Tubes

No mess refills in a fully recyclable and compostable tube. All the good, none of the bad

From $30

Old School,
Meet New School

Salon quality hair without the goopy mess
 
 
SMALL WONDER
VS
TRADITIONAL
70g
Size
300ml
Lasts 2-3 months
0%
% Diluted with Water
70%
Professional Grade
Free of Damaging Fillers
Travel Friendly
(TSA Approved)
Beautiful waste-free
refill system

Better for you, 
and the planet

Shipped water free

Buy once and refill forever

Reusable, recyclable and compostable packaging. Even the ink is eco friendly

Gorgeous Hair Has Never Been This Fun

Do you believe in magic?
Wash
Step 1
Dispense
Step 2
Lather
Step 3
Wash
Step 4
Refill

Our Money Back Promise

If you’re not 100% satisfied with Small Wonder after trying it for 30 days you can return it at no cost. We’re confident this will be your favorite.

JUST THE BEST, NOTHING ELSE

JUST THE BEST, NOTHING ELSE

JUST THE BEST, NOTHING ELSE

JUST THE BEST, NOTHING ELSE

JUST THE BEST, NOTHING ELSE

JUST THE BEST, NOTHING ELSE

JUST THE BEST, NOTHING ELSE

JUST THE BEST, NOTHING ELSE

JUST THE BEST, NOTHING ELSE

JUST THE BEST, NOTHING ELSE

JUST THE BEST, NOTHING ELSE

JUST THE BEST, NOTHING ELSE