Rich Powdered Shampoo
Rich Powdered Shampoo
Rich Powdered Shampoo
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free

Rich Powdered Shampoo

Rich Powdered Shampoo

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(314)
Rich Powdered Shampoo
Signature Bottle

(2.4 oz / ~50-80 uses)

Rich Powdered Shampoo Refill
Refill

(2.4 oz / ~50-80 uses)

Travel Size Rich Powdered Shampoo
Travel Size

(0.7 oz / up to 20 uses)

Description
HOW TO USE
INGREDIENTS

Shampoo that resets expectations

Most shampoo is 70% water before you even open the bottle. Ours is 0%. Small Wonder powder shampoo activates into a rich, silky lather the moment it meets water, so nothing is degraded and nothing has been sitting around hydrolyzing in a bottle for months before it reaches your hair. Coconut oil and jojoba oil gently cleanse your strands, while SHINE37 aligns the cuticle to boost light reflection and visible shine. And kaolin nourishes the scalp to ensure healthy hair from top to bottom.

How it activates: Dispense the powder, add water, massage for 12 seconds. Watch it bloom into a full, rich lather.

1. Wet hair; dispense powder by pressing onto wet hand. One press = one pump of liquid shampoo

2. Massage in hands for 5-10 seconds. Watch it bloom into a full, rich lather.

3. Wash hair like you would with liquid shampoo (keep activating in hair for more lather)

Sodium Cocoyl Isethionate, Zea Mays (Corn) Starch, Sodium Methyl Cocoyl Taurate, Microcrystalline Cellulose, Silicone Quaternium-3, Guar Hydroxypropyltrimonium Chloride, Behentrimonium Methosulfate, Kaolin, Trideceth-12, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Dimethicone, Gluconolactone, Stearamidopropyl Dimethylamine, Polyquaternium-37, Behentrimonium Chloride, Guar Gum, PEG-45M, Isopropyl Alcohol, Fragrance (Parfum), Citrus Limon Peel Oil, Linalool, Linalyl Acetate, Limonene, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes, Pinene

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Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free

More happens when haircare is pure nourishment.

  • Shinier, Smoother
    Hair
    Hair health symbol

    Our SHINE37™ complex smooths the cuticle for high-gloss shine and weightless body

  • More Volume
    & Bounce
    Hairdryer icon

    Pure, potent actives that cleanse without stripping - for your healthiest hair

  • Longer Lasting
    Hair Color
    Icon of a hair dye bowl with a brush

    Fully color safe to protect from fading, no matter how frequently you wash

  • Beautiful, Inside
    & Out
    Silhouette of Small Wonder Signature Shampoo or Conditioner Bottle

    Clean ingredients with no harsh chemicals, parabens, or sulfates

  • Powder,
    Then Lather
    Three stars symbol denoting shine

    Activates the moment it meets water. No degradation, no preservatives — peak potency, every time

  • No Water.
    No Fluff.
    Droplet icon

    Concentrated antioxidants, oils, and peptides. Nutrient dense for everyday performance

Enchanting Results

Customers and Stylists are raving

"First time my mom complimented my hair in years! Activating the powder was easy, felt like a bit of science. So fun to use. "

" First time my mom complimented my hair in years!"

‘’ My hair looks so good with this shampoo. I am new to salon shampoo concentrates and I am hooked! ‘’

‘’ Smells amazing and my hair feels thickkkkkk! ‘’

‘’ First time my mom complimented my hair in years! ‘’

Woman with luxurious hair
.
Screenshot of influencer talking about Small Wonder
.
Woman holding Small Wonder signature shampoo dispenser bottle
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Woman holding pink Small Wonder shampoo dispenser bottle
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Woman with luxurious hair
.

Packed with precious ingredients.

Every ingredient plays a role.

What’s in

We combine the planet's most premium, clean ingredients with our own
proprietary technologies to leave your hair luxuriously soft and healthy
Close up of seed pods
GUAR
ELIMINATES TANGLES
Circular image of ears of corn
ZEA MAYS (CORN)
ADDS SHINE
Powder under a microscope lens
KAOLIN
nourishes scalp
Bubbles under a microscope lens
JOJOBA OIL
LOCKS IN MOISTURE
Four water drops on a light pink circle
COCONUT OIL
GENTLY CLEANS

What’s out

We always remove unnecessary ingredients and additives that
dilute your shampoo and can damage your hair
Falling droplet symbol
Water
dilution
Molecule symbol
Extra
preservatives
Chemical hazard symbol crossed out
Sulfates
Paraben Free Logo
Parabens
No chemicals symbol shown as a beaker crossed out
Damaging fillers
Aesthetic marble bathroom with Small Wonder products on a shelf
Aesthetic marble bathroom with Small Wonder products on a shelf

A scent worth lingering for.

Notes of Amalfi lemons, cedarwood, and Casablanca lilies — spa energy, in your shower.

Lemons on a lemon tree
Amalfi Lemons
Cedar Wood and a glass bowl on linen
Cedarwood
White lilies
Casablanca Lilies
Lemons on a lemon tree
Amalfi Lemons
Cedar Wood and a glass bowl on linen
Cedarwood
White lilies
Casablanca Lilies

The Ritual

Gorgeous Hair Has Never Been This Fun
Refill
Step 1
Dispense
Dispense
Press bottle onto wet hand to dispense powder
Step 2
Lather
Lather
Rub your hands together to magically transform into a creamy, luxurious lather
Step 3
Wash
Wash
Wash your hair like you would with regular shampoo. The shampoo will continue to activate as you wash
Step 4
Refill
Refill
When you are running low, just refill your Wonder Bottle with our Refill Pouch

Impossibly nutrient-dense.

Salon-grade nutrients. None of the water.
 
 
Red Small Wonder Shampoo bottle next to large white unlabeled bottle
Red Small Wonder Shampoo bottle next to large white unlabeled bottle
SMALL WONDER
VS
TRADITIONAL
70g
Size
300ml
Lasts 2-3 months
0%
% Diluted with Water
70%
Professional Grade
Free of Damaging Fillers
Travel Friendly
(TSA Approved)
Beautiful waste-free
refill system

Beautiful. Functional. Forever.

hand holding pile icon
Patented plunger
seamlessly dispenses
powder onto your hand
Reverse, reload, or go-back symbol.
Powder coated aluminum
body engineered for easy,
mess-free refills
Airplane symbol
Twist to lock for spill-proof,
TSA friendly travels
 
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