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The Wellness Feed: Introducing Small Wonder- Refillable, Waterless, Powder Shampoo

NOVEMBER 15, 2023

Did you know that studies show that most shampoos are 80% water and only 20% effective ingredients? TWF spoke with Stephanie Farsht, Co-Founder of Small Wonder about changing the industry with a salon-quality water-free shampoo.

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Former Neutrogena And Target Execs Team Up To Disrupt Haircare With Concentrated Products

OCTOBER 4, 2023

Small Wonder co-founders Stephanie Farsht and Paul Earle were teaching colleagues at Northwestern’s Kellogg School of Management when they began discussing their frustration with the state of haircare. “We both hated buying products that are mostly made with water and shipped in single-use plastic,” says Farsht. “But we knew we didn’t want to compromise on being professional-grade and luxe.”

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