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Small Wonder—our award-winning, powder-to-lather haircare brand—is officially launching on Anthropologie Beauty beginning August 14, 2025. Shoppers will now be able to purchase our Signature Shampoo and Signature Conditioner exclusively through Anthropologie’s...
Fall has a way of asking us to slow down and reset—and your hair feels that shift too. After months of sun exposure, salt water, chlorine, and heat styling, strands...
Our color chemists have taught us that “color-safe” isn’t a regulated term. Anyone can print it on a bottle. What actually protects hair color comes down to chemistry - how products...
We are the innovative line of concentrated and water activated hair care products that will challenge the way you think about shampoo and conditioner. Let us start with key ingredients...
The holiday gift search always comes down to one thing: finding something that feels special, thoughtful and just a little bit genius. Small Wonder, the innovative powder-to lather haircare brand,...
While no oil truly “hydrates” hair, marula oil absorbs quickly, smooths the cuticle, and leaves fine hair soft, shiny, and manageable.
Learn why the first wash is for the day you’ve had, and the second is for the hair you want. Master the art of the 100% active lather.
Master the art of the leak-proof carry-on. Discover how to bypass TSA liquid rules and protect your travel wardrobe with high-performance, waterless science.
Discover why the industry is moving beyond the shampoo bar. Learn how powder-to-lather technology delivers salon-quality results without the "mushy mess" or waxy residue. It’s time to upgrade to a...