Small Wonder's Powder-to-Lather Formulas are Clean and Uncompromising, and Good for the Planet

We are the innovative line of concentrated and water activated hair care products that will challenge the way you think about shampoo and conditioner. Let us start with key ingredients like kaolin and coconut oil that gently cleanse hair and scalp, jojoba and coconut oil that provide deep hydration and conditioning, and our proprietary SHINE37 Complex which delivers a lustrous finish. What is more, when mixed with water, our powders transform into a luxurious cream that is not only color safe but also paraben free and sulfate free. As for the scent, it is a subtle blend of Amalfi lemon, Casablanca lily and cedarwood. What is not to love

So, are powder to lather formulas simply better than traditional shampoos and conditioners that are diluted with water We think so, and here is why:

1. Performance and Freshness
    When you have all of your active ingredients sitting in water, some of them degrade over time. One example is vitamin C, which is in our Signature Conditioner and in our new upcoming serum, and it is already degraded by half by the time it reaches the shelf. With Small Wonder, your active ingredients stay pure and potent right up to the moment you activate them by adding water.
   
   
2. Convenience and Mobility
    We have all gone on trips where we open our suitcase and find that our shampoo or conditioner has leaked everywhere. That does not happen with Small Wonder. Since our formulas are powder, there is nothing to leak. That means even full sizes are TSA approved in carry on bags. And as our name suggests, our bottles are small, lightweight and compact, so they do not take up much space when you pack.
   
   
3. Sustainability
    We are focused on reducing your carbon footprint from beginning to end. Our products are formulated using sustainable raw materials, eliminate single use plastic in packaging and use fully recycled material for shipping boxes. The pouches are compostable or recyclable, and our Wonder Bottles do not end up in a landfill. Use them forever if you like. Small Wonder is also more cost effective to ship. You have plenty of water in your shower, right So there is no need to pay extra to ship heavy bottles of shampoo and conditioner that are mostly water.
   
   

According to our CEO and Co Founder Stephanie Farsht, something magical happens in the shower when you use Small Wonder. For one thing, you have this beautiful bottle that is aesthetically pleasing. Putting the powder into the palm of your hand and watching it turn into a rich lather when you add water is also a sensory experience, and there is a certain alchemy to that.