Small Wonder's Powder-to-Lather Haircare Launches Online at Anthropologie

Small Wonder Launches at Anthropologie Beauty: Powder-to-Lather Haircare Arrives August 14, 2025

Small Wonder—our award-winning, powder-to-lather haircare brand—is officially launching on Anthropologie Beauty beginning August 14, 2025. Shoppers will now be able to purchase our Signature Shampoo and Signature Conditioner exclusively through Anthropologie’s online beauty marketplace, a trusted destination known for its curated selection of premium, high-performance products in haircare, skincare, and clean beauty.

Anthropologie Beauty is celebrated for offering immersive, elevated experiences and thoughtfully chosen brands. That makes it a perfect home for Small Wonder’s professional-grade, clean, and concentrated formulas. Every product we create is made with high-quality active ingredients, no fillers, and no added water—resulting in haircare that delivers exceptional performance with less waste. Our packaging is designed to be beautiful, functional, and planet-friendly, shipping in compact, fully recyclable or compostable materials.

“Haircare should be as thoughtful as it is effective,” says Stephanie Farsht, CEO of Small Wonder. “Our powder-to-lather formulas give hair exactly what it needs, without dilution or unnecessary additives. Partnering with Anthropologie Beauty allows us to bring this elevated, sustainable experience to an even wider audience.”

Professional-Grade Powder-to-Lather Haircare

Our Signature Shampoo is a concentrated powder formula made with kaolin, coconut-derived cleansers, and our proprietary SHINE37 complex to gently purify the scalp while supporting shine, volume, and color protection.

The Signature Conditioner begins as a fine powder and transforms into a creamy, luxurious lather when activated with water. Enriched with jojoba oil and marula oil, it deeply hydrates, smooths frizz, softens strands, and boosts moisture without weighing hair down.

Both formulas are powered by 100% active ingredients, making them highly potent, travel-friendly, and ideal for anyone seeking clean, eco-conscious haircare with salon-level results.

Refillable, Sustainable Packaging

All formulas are housed in our patented Wonder Bottle—a sleek, reusable bottle designed for 50–80 washes. It refills easily using our no-mess Refill Tube, reducing single-use plastic and shipping waste. Compact and TSA-friendly, the Wonder Bottle is perfect for travel and everyday use while helping you lower your environmental footprint.