A red Small Wonder Shampoo bottle with a 2024 Marie Claire Hair Award Winner label
Red cylindrical container labeled 'Small Wonder Shampoo' on a red background & white powder
Infographic of survey results noting smoother, shinier, softer, healthier, and more hydrated hair
Before and after comparison of hair treatment with text 'Tiny Miracle In A Bottle'.
Video of Hands pumping a small wonder shampoo bottle & lathering hands next to a comb and a brush.
Product comparison chart highlighting the benefits of Small Wonder's powder-based hair care system.
Infographic of Small Wonder ingredients and their benefits with text "Only the Best Stuff."
Instructions for using Small Wonder Shampoo with images of hands dispensing & applying the product.
Comparison chart showing 'Us' with active ingredients & 'Them' with unnecessary fillers & water.
Marie Claire, CosmoProf, CertClean, & International Design Excellence Award Logos for Small Wonder
Person getting their hair washed with testimonial from a stylist recommending Small Wonder
Seahorse logo in green powder
Woman lathering hair
Small Wonder Shampoo & Conditioner dispense bottles next to lemons, a lily, and cedar wood
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free

Signature Shampoo

Signature Shampoo

50-80 uses

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(282)
Signature Bottle
$29
$29 $38

(2.4 oz / ~50-80 uses)

Refill
$29
$29 $34

(2.4 oz / ~50-80 uses)

Mini
$18
$18

(0.7 oz / up to 20 uses)

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Description
HOW TO USE
INGREDIENTS
Activated fresh in your hands. The Rich Powdered Shampoo is a pure, potent concentration of antioxidants, oils, and peptides — no water, no fillers, no compromise. With our proprietary SHINE37™ complex for luminescent shine. Indulge daily (or however often you wash).

Refillable. Built around the world's best ingredients, kept at peak potency until the moment they touch your hair.
  • Gently cleanses, nourishes and restores moisture
  • Features our SHINE37 complex for your most vibrant hair
  • Ingredients activated in shower for max efficacy
  • Sulfate free, paraben free, color safe and cruelty free

2.4 oz  |  50-80 washes  |  Just add water  |  Refill Forever ($34)

1. Wet hair; dispense powder by pressing onto wet hand. One press = one pump of liquid shampoo


2. Rub hands together for 5 - 10 seconds to activate the powder into a creamy, luxurious lather


3. Wash hair like you would with liquid shampoo (keep activating in hair for more lather)

Sodium Cocoyl Isethionate, Zea Mays (Corn) Starch, Sodium Methyl Cocoyl Taurate, Microcrystalline Cellulose, Silicone Quaternium-3, Guar Hydroxypropyltrimonium Chloride, Behentrimonium Methosulfate, Kaolin, Trideceth-12, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Dimethicone, Gluconolactone, Stearamidopropyl Dimethylamine, Polyquaternium-37, Behentrimonium Chloride, Guar Gum, PEG-45M, Isopropyl Alcohol, Fragrance (Parfum), Citrus Limon Peel Oil, Linalool, Linalyl Acetate, Limonene, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes, Pinene, Sodium Benzoate, Calcium Gluconate, Sodium Isethionate, Silica, Water (Aqua, Eau)

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Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free

More happens when haircare is pure nourishment.

  • Shinier, Smoother
    Hair
    Hair health symbol

    Our SHINE37™ complex smooths the cuticle for high-gloss shine and weightless body.

  • More Volume
    & Bounce
    Hairdryer icon

    Pure, potent actives that cleanse without stripping - for your healthiest hair

  • Longer Lasting
    Hair Color
    Icon of a hair dye bowl with a brush

    fully color safe to protect from fading, no matter how frequently you prefer to wash

  • Beautiful, Inside
    & Out
    Silhouette of Small Wonder Signature Shampoo or Conditioner Bottle

    fully color safe to protect from fading due to frequent washing

  • Powder,
    Then Lather
    Three stars symbol denoting shine

    Activates the moment it meets water. No degradation, no preservatives — peak potency, every time.

  • No Water.
    No Fluff.
    Droplet icon

    A pure, potent concentration of antioxidants, oils, and peptides. Every press is performance.

Enchanting Results

Customers and Stylists are raving

"First time my mom complimented my hair in years! Activating the powder was easy, felt like a bit of science. So fun to use. "

" First time my mom complimented my hair in years!"

‘’ My hair looks so good with this shampoo. I am new to salon shampoo concentrates and I am hooked! ‘’

‘’ Smells amazing and my hair feels thickkkkkk! ‘’

‘’ First time my mom complimented my hair in years! ‘’

Woman with luxurious hair
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Screenshot of influencer talking about Small Wonder
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Woman holding Small Wonder signature shampoo dispenser bottle
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Woman holding pink Small Wonder shampoo dispenser bottle
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Woman with luxurious hair
.

Packed with precious ingredients.

Every ingredient plays a role.

What’s in

We combine the planet's most premium, clean ingredients with our own
proprietary technologies to leave your hair luxuriously soft and healthy
Close up of seed pods
GUAR
ELIMINATES TANGLES
Circular image of ears of corn
ZEA MAYS (CORN)
ADDS SHINE
Powder under a microscope lens
KAOLIN
nourishes scalp
Bubbles under a microscope lens
JOJOBA OIL
LOCKS IN MOISTURE
Four water drops on a light pink circle
COCONUT OIL
GENTLY CLEANS

What’s out

We always remove unnecessary ingredients and additives that
dilute your shampoo and can damage your hair
Falling droplet symbol
Water
dilution
Molecule symbol
Extra
preservatives
Chemical hazard symbol crossed out
Sulfates
Paraben Free Logo
Parabens
No chemicals symbol shown as a beaker crossed out
Damaging fillers
Aesthetic marble bathroom with Small Wonder products on a shelf
Aesthetic marble bathroom with Small Wonder products on a shelf

A scent worth lingering for.

Notes of Amalfi lemons, cedarwood, and Casablanca lilies — spa energy, in your shower.

Lemons on a lemon tree
Amalfi Lemons
Cedar Wood and a glass bowl on linen
Cedarwood
White lilies
Casablanca Lilies
Lemons on a lemon tree
Amalfi Lemons
Cedar Wood and a glass bowl on linen
Cedarwood
White lilies
Casablanca Lilies

The Ritual

Gorgeous Hair Has Never Been This Fun
Refill
Step 1
Dispense
Dispense
Press bottle onto wet hand to dispense powder
Step 2
Lather
Lather
Rub your hands together to magically transform into a creamy, luxurious lather
Step 3
Wash
Wash
Wash your hair like you would with regular shampoo. The shampoo will continue to activate as you wash
Step 4
Refill
Refill
When you are running low, just refill your Wonder Bottle with our Refill Pouch

Impossibly nutrient-dense.

Salon-grade nutrients. None of the water.
 
 
Red Small Wonder Shampoo bottle next to large white unlabeled bottle
Red Small Wonder Shampoo bottle next to large white unlabeled bottle
SMALL WONDER
VS
TRADITIONAL
70g
Size
300ml
Lasts 2-3 months
0%
% Diluted with Water
70%
Professional Grade
Free of Damaging Fillers
Travel Friendly
(TSA Approved)
Beautiful waste-free
refill system

Beautiful. Functional. Forever.

hand holding pile icon
Patented plunger
seamlessly dispenses
powder onto your hand
Reverse, reload, or go-back symbol.
Powder coated aluminum
body engineered for easy,
mess-free refills
Airplane symbol
Twist to lock for spill-proof,
TSA friendly travels
 
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