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The full system, sized to try or travel.
Our powder shampoo, conditioner, and serum each deliver ingredients at the peak of their potency, thanks to a proprietary powder system 12 years in the making. The shampoo cleanses without stripping hair of its natural oils. The conditioner restores softness with marula and argan oil, smoothing the cuticle for effortless slip and manageability. Then the serum, the only hair serum that starts as powder, finishes the job with a weightless shield against heat and UV for glossy, frizz-free hair.
1. Shake powder out onto hand. 2. The shampoo lathers with a splash of water, activated by rubbing together your hands. The conditioning treatment and serum activate with a few drops of water, activated with your fingers in your palm. 3. Shampoo & condition hair as normal; keep activating in thoroughly wet hair for more lather & leave conditioner in hair for at least one minute. Serum best applied after wash, finished with heat.
RICH POWDERED SHAMPOO: Sodium Cocoyl Isethionate, Zea Mays (Corn) Starch, Sodium Methyl Cocoyl Taurate, Microcrystalline Cellulose, Silicone Quaternium-3, Guar Hydroxypropyltrimonium Chloride, Behentrimonium Methosulfate, Kaolin, Trideceth-12, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Dimethicone, Gluconolactone, Stearamidopropyl Dimethylamine, Polyquaternium-37, Behentrimonium Chloride, Guar Gum, PEG-45M, Isopropyl Alcohol, Fragrance (Parfum), Citrus Limon Peel Oil, Linalool, Linalyl Acetate, Limonene, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes, Pinene, Sodium Benzoate, Calcium Gluconate, Sodium Isethionate, Silica, Water (Aqua, Eau) RICH POWDERED CONDITIONER: Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Zea Mays (Corn) Starch, Sucrose*, Maltodextrin*, Licorice Root Extract*, Tricaprylin, Acacia Senegal Gum, Microcrystalline Cellulose, Behentrimonium Methosulfate, Silicone Quaternium-3, Guar Hydroxypropyltrimonium Chloride, Cetearyl Alcohol, Guar Gum, Kaolin, Dimethicone, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Trideceth-3, Polyquaternium-37, Isopropyl Alcohol, Argania Spinosa (Argan) Kernel Oil, Gluconolactone, Sodium Benzoate, Fragrance, Limonene, Linalool RICH POWDERED SERUM: Tricaprylin, Zea Mays (Corn) Starch, Acacia Senegal Gum, Sucrose, Silicone Quaternium-3, Microcrystalline Cellulose, Maltodextrin, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Fragrance (Parfum), Trideceth-12, Panthenol, Argania Spinosa (Argan) Kernel Oil, Punica Granatum (Pomegranate) Seed Oil, Collagen, Niacinamide, Ascorbic Acid, Glutathione, Silybum Marianum (Milk Thistle) Seed Extract, Helianthus Annuus (Sunflower) Sprout Extract, Nephelium Lappaceum Seed Extract, Caesalpinia Spinosa Fruit Pod Extract / Caesalpinia Spinosa Fruit Extract, Cetearyl Alcohol, Ammonium Glycyrrhizate, Gluconolactone, Dimethicone, Polyquaternium-37, Behentrimonium Methosulfate, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Guar Gum, Isopropyl Alcohol, Sodium Benzoate, Citrus Aurantium Bergamia Peel Oil, Citrus Aurantium Peel Oil, Citrus Limon Peel Oil, Linalool, Linalyl Acetate, Rose Ketones, Alpha-Isomethyl Ionone, Limonene, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Benzyl Benzoate, Pinene
Our SHINE37™ complex smooths the cuticle for high-gloss shine and weightless body
Pure actives that cleanse and condition without stripping — for your healthiest hair
Fully color-safe, no matter how often you wash
Clean ingredients with no harsh chemicals, parabens, or sulfates
Activates the moment it meets water. No degradation, no preservatives — peak potency, every time
A potent concentration of antioxidants, oils, and peptides. Nutrient rich for everyday performance
Customers and Stylists are raving
"First time my mom complimented my hair in years! Activating the powder was easy, felt like a bit of science. So fun to use. "
" First time my mom complimented my hair in years!"
‘’ My hair looks so good with this shampoo. I am new to salon shampoo concentrates and I am hooked! ‘’
‘’ Smells amazing and my hair feels thickkkkkk! ‘’
‘’ First time my mom complimented my hair in years! ‘’
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Meet SHINE37™, our proprietary cold-pressed conditioning wax engineered to enhance natural luster and volume with every use. A decade of R&D in the making, SHINE37™ works at the molecular level to smooth the hair's surface and optimize light reflection — delivering a high-gloss finish with weightless body, while using 90% less energy than conventional methods.