Blue display carrier with Small Wonder shampoo bottles, refill tubes, and product details
Product listing with shampoo & conditioner bottles, refills, & a display carrier.
Product comparison chart between powder-to-lather Shampoo and traditional liquid shampoo
Comparison chart titled 'Us vs Them' showing active ingredients, unnecessary fillers, and water in a bottle and foam.
Awards for Small Wonder from Marie Claire, Cosmoprof, Clean Beauty & International Design Excellence
List of hair care ingredients with icons and descriptions with the headline "Only the Best Stuff."
Instructions for using Small Wonder Shampoo with images of hands dispensing & applying the product.
Woman with blonde hair against a light purple background with positive product reviews.
Red Small Wonder Shampoo Bottle & refill tube with product features listed, such as seamless refills
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free

Pro Starter Kit

Pro Starter Kit

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(278)
$288.00
$288.00
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Description
HOW TO USE
INGREDIENTS

Bring the future of haircare to your salon with our convenient Pro Starter Kit!  This starter package includes everything you need to bring Small Wonder to your chair:

  • $288 in retail product - three (3) Signature Shampoos and three (3) Signature Conditioners in Wonder Bottles and one (1) refill of each
  • Two (2) dedicated flip-top Back Bar Signature Shampoos
  • A custom display carrier

Enjoy powder‑to‑lather: luxury that looks good, feels good, and does good—for hair, stylists, and the planet.

View full details
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free
Icon of woman's head with dots behind hair indicating lather bubbles or shine
Color safe
Bubbles icon
Sulfate free
Paraben Free logo
Paraben free
Bunny icon
Cruelty free

Better hair,
in a better way

  • Shinier, Smoother
    Hair
    Hair health symbol

    our proprietary Shine37 compound

    leaves your hair luxuriously soft and shiny

  • More Volume
    & Bounce
    Hairdryer icon

    packed with clean, professional grade ingredients to gently cleanse and hydrate each strand for your healthiest hair

  • Longer Lasting
    Hair Color
    Icon of a hair dye bowl with a brush

    fully color safe to protect from fading, no matter how frequently you prefer to wash

  • Beautiful, Inside
    & Out
    Silhouette of Small Wonder Signature Shampoo or Conditioner Bottle

    fully color safe to protect from fading due to frequent washing

  • Works like
    Magic
    Three stars symbol denoting shine

    first of their kind formulas magically

    transform from powder to creamy lather in the palm of your hands

  • Dilution &
    Filler Free
    Droplet icon

    concentrated with efficacious

    ingredients, instead of water and

    damaging fillers

Enchanting Results

Customers and Stylists are raving

"First time my mom complimented my hair in years! Activating the powder was easy, felt like a bit of science. So fun to use. "

" First time my mom complimented my hair in years!"

‘’ My hair looks so good with this shampoo. I am new to salon shampoo concentrates and I am hooked! ‘’

‘’ Smells amazing and my hair feels thickkkkkk! ‘’

‘’ First time my mom complimented my hair in years! ‘’

Woman with luxurious hair
.
Screenshot of influencer talking about Small Wonder
.
Woman holding Small Wonder signature shampoo dispenser bottle
.
Woman holding pink Small Wonder shampoo dispenser bottle
.
Woman with luxurious hair
.

Only the Good Stuff

Everything your hair needs, nothing it doesn’t

What’s in

We combine the planet's most premium, clean ingredients with our own
proprietary technologies to leave your hair luxuriously soft and healthy
Close up of seed pods
GUAR
ELIMINATES TANGLES
Circular image of ears of corn
ZEA MAYS (CORN)
ADDS SHINE
Powder under a microscope lens
KAOLIN
nourishes scalp
Bubbles under a microscope lens
JOJOBA OIL
LOCKS IN MOISTURE
Four water drops on a light pink circle
COCONUT OIL
GENTLY CLEANS

What’s out

We always remove unnecessary ingredients and additives that
dilute your shampoo and can damage your hair
Falling droplet symbol
Water
dilution
Molecule symbol
Extra
preservatives
Chemical hazard symbol crossed out
Sulfates
Paraben Free Logo
Parabens
No chemicals symbol shown as a beaker crossed out
Damaging fillers
Aesthetic marble bathroom with Small Wonder products on a shelf
Aesthetic marble bathroom with Small Wonder products on a shelf

Up - Level Your
Shower

Beautiful. and minimal. No more clutter, no more goopy plastic bottles. Luxurious scents. Shower
= Spa.

Lemons on a lemon tree
Amalfi Lemons
Cedar Wood and a glass bowl on linen
Cedarwood
White lilies
Casablanca Lilies
Lemons on a lemon tree
Amalfi Lemons
Cedar Wood and a glass bowl on linen
Cedarwood
White lilies
Casablanca Lilies

Do you believe in magic?

Gorgeous Hair Has Never Been This Fun
Refill
Step 1
Dispense
Dispense
Press bottle onto wet hand to dispense powder
Step 2
Lather
Lather
Rub your hands together to magically transform into a creamy, luxurious lather
Step 3
Wash
Wash
Wash your hair like you would with regular shampoo. The shampoo will continue to activate as you wash
Step 4
Refill
Refill
When you are running low, just refill your Wonder Bottle with our Refill Pouch

Old School,
Meet New School

Salon quality hair without the goopy mess
 
 
Red Small Wonder Shampoo bottle next to large white unlabeled bottle
Red Small Wonder Shampoo bottle next to large white unlabeled bottle
SMALL WONDER
VS
TRADITIONAL
70g
Size
300ml
Lasts 2-3 months
0%
% Diluted with Water
70%
Professional Grade
Free of Damaging Fillers
Travel Friendly
(TSA Approved)
Beautiful waste-free
refill system

Beautiful, functional and forever.

hand holding pile icon
Patented plunger
seamlessly dispenses
powder onto your hand
Reverse, reload, or go-back symbol.
Powder coated aluminum
body engineered for easy,
mess-free refills
Airplane symbol
Twist to lock for spill-proof,
TSA friendly travels
 
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