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Our Magic Perfecting Serum — the first powder-to-serum hair treatment — launches soon. Join the waitlist for exclusive early access.
A concentrated blend of nutrients, antioxidants, and peptides that transforms into a serum the moment you activate it. Add a few drops of water and it activates fresh in your hands — no dilution, no fillers, no potency lost to time on a shelf. The result: glossy, frizz-free hair with a weightless protective shield against heat, UV, and daily damage. Every single use.
Sulfate free, paraben free, color safe, cruelty free. Use heat for best results.
1.8oz | ~50 - 80 treatments | Just add water
1. Dispense. Twist base to unlock, then press bottle onto palm. One press = one pump of liquid serum. 2. Activate. Wet your other hand and rub palms together. Watch the powder transform into a silky, lightweight serum. 3. Apply. Work evenly through strands, skipping scalp. Apply section by section for full coverage. Best results with heat.
Tricaprylin, Zea Mays (Corn) Starch, Acacia Senegal Gum, Sucrose, Silicone Quaternium-3, Microcrystalline Cellulose, Maltodextrin, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Fragrance (Parfum), Trideceth-12, Panthenol, Argania Spinosa (Argan) Kernel Oil, Punica Granatum (Pomegranate) Seed Oil, Collagen, Niacinamide, Ascorbic Acid, Glutathione, Silybum Marianum (Milk Thistle) Seed Extract, Helianthus Annuus (Sunflower) Sprout Extract, Nephelium Lappaceum Seed Extract, Caesalpinia Spinosa Fruit Pod Extract / Caesalpinia Spinosa Fruit Extract, Cetearyl Alcohol, Ammonium Glycyrrhizate, Gluconolactone, Dimethicone, Polyquaternium-37, Behentrimonium Methosulfate, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Guar Gum, Isopropyl Alcohol, Sodium Benzoate, Citrus Aurantium Bergamia Peel Oil, Citrus Aurantium Peel Oil, Citrus Limon Peel Oil, Linalool, Linalyl Acetate, Rose Ketones, Alpha-Isomethyl Ionone, Limonene, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Benzyl Benzoate, Pinene, Calcium Gluconate, Water (Aqua, Eau)
our peptide complex penetrates the hair fiber to rebuild structure, reducebreakage, and restore strength from the inside out
our SHINE37 complex and Marula Oil seal the hair cuticle for mirror-like shine and lasting frizz control -- without the greasy aftermath
a daily shield against heat (tools and dryers), UV rays, humidity, pollution and color-chemical damage. Protection you can feel
fully clean ingredients with no harsh chemicals, parabens, or sulfates. Safe for color-treated hair. Good for you, always
traditional serums degrade in the bottle. Ours starts as powder activating only when you do, preserving every antioxidant and vitamin at peak potency
concentrated with efficacious ingredients, never diluted with water or loaded with cheap fillers. Every press is pure performance
The first reviews are in!
"First time my mom complimented my hair in years! Activating the powder was easy, felt like a bit of science. So fun to use. "
" First time my mom complimented my hair in years!"
‘’ First time my mom complimented my hair in years! ‘’
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Apply to damp hair after washing and conditioning. It can also be used on dry hair to smooth frizz, revive your style, and add softness between washes.
Start with one pump. Because the formula is waterless and highly concentrated, a little goes further than you might expect.
For longer or thicker hair, apply one pump per section and build as needed. The lightweight formula layers beautifully without weighing hair down.
Only what your hair needs. Nothing it doesn’t.
A biomimetic repair complex helps restore damaged hair from within, while collagen, niacinamide, marula oil, panthenol, and vitamins C and E help strengthen, smooth, hydrate, and protect.
Because the formula is completely waterless, every ingredient earns its place.
Most repair products coat the surface.
Our biomimetic complex was designed to do something more sophisticated.
Engineered to mimic hair’s natural keratin structure, it penetrates deep inside each strand where damage begins, helping rebuild the fiber from within.
Absolutely.
Magic Perfecting Serum is color-safe and formulated without sulfates, parabens, or unnecessary fillers. In fact, color-treated hair tends to benefit especially well from its protective and restorative properties.