Sustainability
Small Things Add Up: Sustainability at Small Wonder
We started this company to reduce waste. And we mean it. From innovating packaging to the ingredients we used in our formulas, we have designed Small Wonder to reduce its carbon footprint from beginning to end. Even the ink we use on our shipping boxes is truly eco-friendly (did you know that Algae Ink actually takes methane out of the environment)! All of our packaging is either reusable, fully recyclable or compostable. Join us on this journey and help us be
Tiny.Mighty.Beautiful.
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Marie Claire
READ ARTICLE"After reviewing thousands of applicants...we found the best formulas in the beauty world, every product has been thoroughly tested and deemed undeniably transformative."
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CNN
READ ARTICLE"It feels and smells just as good as anything you'd get at the salon, with the added benefits of a less diluted formula and lower carbon impact than traditional shower products."
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KTLA MORNING NEWS
WATCH CLIP"I LOVE THIS! It's professional grade. It's a patented award winning bottle...completely clean, filler free...I returned my designer shampoo after trying this and I am very picky."
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COSMOPROF AWARDS
READ ARTICLEOur powder-to-lather formula ensures that each wash is activated fresh, delivering salon-quality results every time you shower. What sets us apart is our commitment to using only the best ingredients.
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CNN Underscored
READ ARTICLEEditor-Approved Sustainable Swaps! We asked our editors to round up their favorite products that are *actually* eco-friendly in one way or another in time for #EarthWeek. 🌍
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Behind the Chair
READ ARTICLEPowder-to-lather shampoos are made without water and damaging fillers that dilute the effective ingredients designed to cleanse the hair. Add water at the time of washing to assure maximum efficacy.
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The Tease
READ ARTICLE"Powered by the brand’s trademark SHINE37 complex, this luxurious shampoo gently cleanses, nourishes, and restores moisture in the hair resulting in unreal softness, smoothness, and shine."
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GLOSSY
READ ARTICLEAnother benefit of the new form factor is fresher ingredients that activate in water in the shower, allowing for fewer preservatives in the bottle, Farsht said.
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Beauty Independent
READ ARTICLE“There’s no dilution, just the best ingredients, nothing else. No more single-use bottles, no more goop, no more shipping heavy water...no compromise on being professional-grade and luxe.”
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Northwestern Kellogg
READ ARTICLE"...a softly scented powder that transforms like magic when mixed in your palm with water. A clever — and now patent-pending — reusable, twist-and-click dispenser keeps the powder dry..."
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The Wellness Feed
READ ARTICLE"...this powder shampoo felt nourishing and moisturizing without leaving any residue or a weird film. My scalp was clean. My hair felt like hair. And the powder was surprisingly easy to use."