Reminders cancelled
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Marie Claire
READ ARTICLE"After reviewing thousands of applicants...we found the best formulas in the beauty world, every product has been thoroughly tested and deemed undeniably transformative."
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CNN
READ ARTICLE"It feels and smells just as good as anything you'd get at the salon, with the added benefits of a less diluted formula and lower carbon impact than traditional shower products."
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KTLA MORNING NEWS
WATCH CLIP"I LOVE THIS! It's professional grade. It's a patented award winning bottle...completely clean, filler free...I returned my designer shampoo after trying this and I am very picky."
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COSMOPROF AWARDS
READ ARTICLEOur powder-to-lather formula ensures that each wash is activated fresh, delivering salon-quality results every time you shower. What sets us apart is our commitment to using only the best ingredients.
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CNN Underscored
READ ARTICLEEditor-Approved Sustainable Swaps! We asked our editors to round up their favorite products that are *actually* eco-friendly in one way or another in time for #EarthWeek. 🌍
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Behind the Chair
READ ARTICLEPowder-to-lather shampoos are made without water and damaging fillers that dilute the effective ingredients designed to cleanse the hair. Add water at the time of washing to assure maximum efficacy.
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The Tease
READ ARTICLE"Powered by the brand’s trademark SHINE37 complex, this luxurious shampoo gently cleanses, nourishes, and restores moisture in the hair resulting in unreal softness, smoothness, and shine."
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GLOSSY
READ ARTICLEAnother benefit of the new form factor is fresher ingredients that activate in water in the shower, allowing for fewer preservatives in the bottle, Farsht said.
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Beauty Independent
READ ARTICLE“There’s no dilution, just the best ingredients, nothing else. No more single-use bottles, no more goop, no more shipping heavy water...no compromise on being professional-grade and luxe.”
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Northwestern Kellogg
READ ARTICLE"...a softly scented powder that transforms like magic when mixed in your palm with water. A clever — and now patent-pending — reusable, twist-and-click dispenser keeps the powder dry..."
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The Wellness Feed
READ ARTICLE"...this powder shampoo felt nourishing and moisturizing without leaving any residue or a weird film. My scalp was clean. My hair felt like hair. And the powder was surprisingly easy to use."