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  • Marie Claire

    "After reviewing thousands of applicants...we found the best formulas in the beauty world, every product has been thoroughly tested and deemed undeniably transformative."

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  • CNN

    "It feels and smells just as good as anything you'd get at the salon, with the added benefits of a less diluted formula and lower carbon impact than traditional shower products."

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  • Behind the Chair

    Powder-to-lather shampoos are made without water and damaging fillers that dilute the effective ingredients designed to cleanse the hair. Add water at the time of washing to assure maximum efficacy.

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  • The Tease

    "Powered by the brand’s trademark SHINE37 complex, this luxurious shampoo gently cleanses, nourishes, and restores moisture in the hair resulting in unreal softness, smoothness, and shine."

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  • Beauty Independent

    “There’s no dilution, just the best ingredients, nothing else. No more single-use bottles, no more goop, no more shipping heavy water...no compromise on being professional-grade and luxe.”

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  • CNN Underscored

    Editor-Approved Sustainable Swaps! We asked our editors to round up their favorite products that are *actually* eco-friendly in one way or another in time for #EarthWeek. 🌍

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  • Northwestern Kellogg

    "...a softly scented powder that transforms like magic when mixed in your palm with water. A clever — and now patent-pending — reusable, twist-and-click dispenser keeps the powder dry..."

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  • The Wellness Feed

    "...this powder shampoo felt nourishing and moisturizing without leaving any residue or a weird film. My scalp was clean. My hair felt like hair. And the powder was surprisingly easy to use."

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