Our Story
Our Story: Coming Clean
The three of us don’t shower together, but we agree that showering should be one of the best parts of the day. It’s a chance to bring a spa into your home -- warm, fragrant, soothing. It’s the best place to let your mind wander, think creatively, sing without care, and decompress.
Imaginations run wild in the shower. But the shower has not been reimagined in decades.
And Small Wonder was born.
The first salon formulated powder concentrate.
(Actually, it wasn't that easy!) It took years of research and development, prototyping, and testing with industry experts, formulators, powder experts, and more! Before making a splash, we had to develop a salon-formulated powder product from scratch and engineer a bottle that would enable the powder to dispense while not letting water or humidity in. Well, we did it.
All you need, nothing you don't. Just add water. And activate.
We looked at everything, trust us. If there is a product form that reduces waste, odds are, we tried it. Ultimately, after seemingly endless tries, here is where we landed: a beautiful powder that works just as well if not better than traditional shampoo, is easy and fun to use, and comes along with none of the historic waste. It’s a tiny solution to a huge problem, and frankly that’s pretty big.
And we’re just getting started. This is the beginning of our journey, not the end. We are already working on ways to add new products and improve our existing products in order to add magic to your bath and shower experience. Join us on this journey and send your feedback? Reach out to us and tell us what you think. Thank you for visiting our site.
Cordially,
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Marie Claire
READ ARTICLE"After reviewing thousands of applicants...we found the best formulas in the beauty world, every product has been thoroughly tested and deemed undeniably transformative."
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CNN
READ ARTICLE"It feels and smells just as good as anything you'd get at the salon, with the added benefits of a less diluted formula and lower carbon impact than traditional shower products."
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Behind the Chair
READ ARTICLEPowder-to-lather shampoos are made without water and damaging fillers that dilute the effective ingredients designed to cleanse the hair. Add water at the time of washing to assure maximum efficacy.
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The Tease
READ ARTICLE"Powered by the brand’s trademark SHINE37 complex, this luxurious shampoo gently cleanses, nourishes, and restores moisture in the hair resulting in unreal softness, smoothness, and shine."
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Beauty Independent
READ ARTICLE“There’s no dilution, just the best ingredients, nothing else. No more single-use bottles, no more goop, no more shipping heavy water...no compromise on being professional-grade and luxe.”
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CNN Underscored
READ ARTICLEEditor-Approved Sustainable Swaps! We asked our editors to round up their favorite products that are *actually* eco-friendly in one way or another in time for #EarthWeek. 🌍
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Northwestern Kellogg
READ ARTICLE"...a softly scented powder that transforms like magic when mixed in your palm with water. A clever — and now patent-pending — reusable, twist-and-click dispenser keeps the powder dry..."
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The Wellness Feed
READ ARTICLE"...this powder shampoo felt nourishing and moisturizing without leaving any residue or a weird film. My scalp was clean. My hair felt like hair. And the powder was surprisingly easy to use."
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COSMOPROF AWARDS
READ ARTICLEOur powder-to-lather formula ensures that each wash is activated fresh, delivering salon-quality results every time you shower. What sets us apart is our commitment to using only the best ingredients.
