Our Story: Coming Clean

The three of us don’t shower together, but we agree that showering should be one of the best parts of the day. It’s a chance to bring a spa into your home -- warm, fragrant, soothing. It’s the best place to let your mind wander, think creatively, sing without care, and decompress.

Imaginations run wild in the shower. But the shower has not been reimagined in decades. 

And Small Wonder was born.

The first salon formulated powder concentrate.

(Actually, it wasn't that easy!) It took years of research and development, prototyping, and testing with industry experts, formulators, powder experts, and more! Before making a splash, we had to develop a salon-formulated powder product from scratch and engineer a bottle that would enable the powder to dispense while not letting water or humidity in. Well, we did it.

All you need, nothing you don't. Just add water. And activate.

We looked at everything, trust us. If there is a product form that reduces waste, odds are, we tried it. Ultimately, after seemingly endless tries, here is where we landed: a beautiful powder that works just as well if not better than traditional shampoo, is easy and fun to use, and comes along with none of the historic waste. It’s a tiny solution to a huge problem, and frankly that’s pretty big.

And we’re just getting started. This is the beginning of our journey, not the end. We are already working on ways to add new products and improve our existing products in order to add magic to your bath and shower experience. Join us on this journey and send your feedback? Reach out to us and tell us what you think. Thank you for visiting our site.

 Cordially,