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"After reviewing thousands of applicants...we found the best formulas in the beauty world, every product has been thoroughly tested and deemed undeniably transformative."

"It feels and smells just as good as anything you'd get at the salon, with the added benefits of a less diluted formula and lower carbon impact than traditional shower products."

"The whole experience felt like a preview of what salon hair care could be — high performance, eco-conscious, and way less wasteful. After trying it out myself, I’m hooked."

"...the newest hair-care brand to champion an emerging trend in sustainable beauty: water-activated products...by introducing sleek packaging paired with highly concentrated, clean ingredients."

"I LOVE THIS! It's professional grade. It's a patented award winning bottle...completely clean, filler free...I returned my designer shampoo after trying this and I am very picky."

Our powder-to-lather formula ensures that each wash is activated fresh, delivering salon-quality results every time you shower. What sets us apart is our commitment to using only the best ingredients.

Editor-Approved Sustainable Swaps! We asked our editors to round up their favorite products that are *actually* eco-friendly in one way or another in time for #EarthWeek. 🌍

Powder-to-lather shampoos are made without water and damaging fillers that dilute the effective ingredients designed to cleanse the hair. Add water at the time of washing to assure maximum efficacy.

"A luxurious powder-to-lather formula that offers a fresh and innovative way to keep hair clean and beautiful...this small but mighty shampoo is packed with powerful, clean ingredients...

"I’ve been a beauty editor for 35 years so I’ve seen it all. Or at least I thought I had. I’m not sure what I was expecting, but it wasn’t the rich, creamy lather that appeared as if by magic."

"Powered by the brand’s trademark SHINE37 complex, this luxurious shampoo gently cleanses, nourishes, and restores moisture in the hair resulting in unreal softness, smoothness, and shine."

Another benefit of the new form factor is fresher ingredients that activate in water in the shower, allowing for fewer preservatives in the bottle, Farsht said.

“There’s no dilution, just the best ingredients, nothing else. No more single-use bottles, no more goop, no more shipping heavy water...no compromise on being professional-grade and luxe.”

"...a softly scented powder that transforms like magic when mixed in your palm with water. A clever — and now patent-pending — reusable, twist-and-click dispenser keeps the powder dry..."

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"...this powder shampoo felt nourishing and moisturizing without leaving any residue or a weird film. My scalp was clean. My hair felt like hair. And the powder was surprisingly easy to use."

“We want people to say my hair has never felt better. It’s shiner. It’s more voluminous. I love the experience, it looks prettier in my shower. It’s sustainable. I feel less guilt. It's a wonder. It's magic."