Assorted hair care products, including bottles, bars, and sachets.

5 Reasons Everyone is Ditching Their Shampoo For This Clean, Eco-Friendly Alternative

Finally there's a way ditch unnecessary chemicals and go waste-free without making any trade-offs for your hair. 

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4.94/5

1. This first of it's kind powder-to-lather formulation is truly magical.

Regardless of your hair type our proprietary undiluted formulation was developed for comprehensive hair health. Our first of its kind professional-grade water activated powder cleanses, smooths and adds shine. And with a formula activated fresh with each use you are no longer using diluted ingredients.

Unlike alternative products this concentrated formulation was specifically engineered to gently cleanses strands without stripping them so hair stays strong, healthy, and frizz-free. It’s the magic of better ingredients and our proprietary SHINE37 complex.

Woman holding Small Wonder shampoo and conditioner against a maroon background.
Person washing their hair with sulfate-free, paraben-free, and color-safe shampoo.

2.It's totally clean; no harsh or harmful shampoo formulas.

Sephora clean certified, color safe and passing all of the most stringent ingredient tests, our Signature Shampoo is the definition of 'clean beauty'. Always sulfate and paraben free, no dilution, no harmful chemicals, no exceptions. All of our products contain only the world’s most premium ingredients and nothing else.

3. Your current shampoo isn't doing enough (and it may actually be making things worse).

Did you know that your traditional shampoo is up to 70% water? Forget about water + other non-essential ingredients like preservatives, sulfates, and fillers—our highly potent formula is concentrated with only the most efficacious ingredients for your hair.

Small Wonder's Signature Shampoo rebuilds and gently cleanses and strengthens each strand naturally, giving you your healthiest, shiniest, and smoothest hair.

Diagram comparing traditional shampoos and a new type with less water and no preservatives.
Two red shampoo containers with powder on a pink background.

4. Have your cake, and eat it too. Our patented bottle and refill system eliminate the waste of the past.

Designed to refill forever, our patented bottle has received some of the design industry's most prestigious awards for it's beauty and function. Not only does it prevent tons of single use plastics and shipped water weight (literally!), it provides a beautiful aesthetic upgrade for your bath.

5. Don’t just take our word for it. Read why stylists and customers rate the Signature Shampoo 4.94/5.0 stars.

GREATNESS IN A BOTTLE 💕

This is everything you want in a product and so much more. Don’t be intimidated by the size or the idea of it being waterless because this bad girl still packs a punch of greatness. The smell is refreshing the lather is there and the results are insane.

Suzanna M

Hands pouring a translucent exfoliating scrub in between palms.

Make The Switch

SWITCH WITH CONFIDENCE WITH OUR 100% MONEY BACK PROMISE

4.94/5

Signature Shampoo

REFILLABLE WONDER BOTTLE

(50-80 SHAMPOOS)

You deserve to indulge without making any compromises. Invigorate your hair with our proprietary Signature Shampoo, formulated with the world’s finest ingredients and our trademark SHINE37 complex, for luxurious results. Just add water to activate, assuring maximum efficacy with each wash.

Our Signature Shampoo is concentrated with professional-grade ingredients, has an irresistible signature scent, and was painstakingly engineered to deliver your shiniest, softest hair.

  • Gently cleanses, nourishes and restores moisture
  • Features our SHINE37 complex for your most vibrant hair
  • Ingredients activated in shower for max efficacy
  • Sulfate free, paraben free, color safe and cruelty free

2.5 oz  |  50-80 washes  |  Just add water  |  Refill Forever ($30)

15% OFF WITH CODE FB15 + SHIPS FREE

Why everyone is making the change