More shine. More bounce. More body. Made possible by powder. More shine. More bounce. More body. Made possible by powder. More shine. More bounce. More body. Made possible by powder. More shine. More bounce. More body.
Only with powder haircare. More shine. More
bounce. More body.
Only with powder haircare. 

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Rich Powdered Shampoo & Conditioner Set
321 Reviews
  • Paraben & Sulfate-Free
  • Cruelty-Free
  • Color-Safe

In liquid, ingredients degrade. Powder keeps
ingredients preserved at their peak potency
until the moment you activate them. In liquid, ingredients degrade. Powder keeps ingredients preserved at their peak potency until the moment you activate them.

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Starter Set
Rich Powdered Shampoo
& Conditioner Set
$76$68
Rich Powdered Serum
$48
Rich Powdered Discovery Trio
$64$54
Rich Powdered Travel Set
$36$32
Rich Powdered Shampoo
$38
Rich Powdered Conditioner
$38

Impossibly nutrient-dense 

Most haircare is diluted with over 70% water. Take it out, and there's room for what actually does the work: protective antioxidants, restorative oils, precision peptides, and SHINE37, our proprietary compound. Most haircare is diluted with over 70% water. Small Wonder removes it, so you get 100% protective antioxidants, restorative oils, and precision peptides. 
Powdered haircare ingredient texture
Ingredient detail

Acacia Senegal

A natural gum that creates a luxurious lather and deeply hydrates hair

The proof is in the powder.
From the first wash:

*Based on a third-party-conducted consumer study of Shampoo & Conditioner users

3.6x   smoother

2.5x   more shine

90%   report softer, healthier hair

Show Me The Proof

The Ritual

Dispense. Activate. Transform.

The Ritual

Dispense. Activate. Transform.

The Ritual

Dispense. Activate. Transform.

Skeptics dissolve on contact.

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IN THE PRESS

The concentrated powder transforms into
luxe professional-grade shampoo in a
beautiful tiny bottle that dispenses without
letting water near the powder. The concentrated powder
transforms into luxe
professional-grade shampoo in
a beautiful tiny bottle that
dispenses without letting water
near the powder.

BeautyIndependent®

I LOVE THIS! I returned my designer
shampoo after trying this and I am
very picky. I LOVE THIS!
I returned my designer
shampoo after trying this
and I am very picky.

KTLA MORNING NEWS

It feels and smells just as good as
anything you'd get at the salon,
with the added benefits of a less diluted
formula and lower carbon impact
than traditional shower products. It feels and smells just
as good as anything
you'd get at the salon,
with the added benefits
of a less diluted formula
and lower carbon impact
than traditional shower
products.

CNN Underscored

There's no dilution, just the best
ingredients, nothing else. No more
single-use bottles, no more goop,
no more shipping heavy water. There's no dilution,
just the best ingredients,
nothing else. No more
single-use bottles,
no more goop,
no more shipping
heavy water.

BeautyIndependent®

I have tested many new products and
this right here is a game changer.
I love the powder, I feel I use less,
and the cleanse is perfect. I have tested many
new products and this
right here is a game
changer. I love the
powder, I feel I use less,
and the cleanse is perfect.

Nycole, Stylist, CA

Absolutely love it! My hair feels fuller,
lasts two more days, has all the
volume back. Absolutely love it!
My hair feels fuller,
lasts two more days,
has all the volume back.

Victoria, Salon Owner NYC

This powder shampoo felt nourishing
and moisturizing without leaving
any residue or a weird film.
My scalp was clean. My hair felt like hair.
And the powder was surprisingly easy to use. This powder shampoo
felt nourishing and
moisturizing without
leaving any residue
or a weird film.
My scalp was clean.
My hair felt like hair.
And the powder was
surprisingly easy to use.

The Wellness Feed

After using Small Wonder for 3 weeks
my hair is more conditioned, less frizzy
and stays cleaner longer. Very impressed. After using Small Wonder
for 3 weeks my hair is
more conditioned,
less frizzy and stays
cleaner longer.
Very impressed.

Kim M, Crystal Lake, IL

editorial image of women with beautiful, flowing hair

More than a decade of research.
A few seconds of molecular magic. More than a decade
of research. A few
seconds of molecular magic.

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