‘’ It feels and smells just as good as anything you'd get at the salon, with the added benefits of a less diluted formula and lower carbon impact than traditional shower products. ’’

‘’ There’s no dilution, just the best ingredients, nothing else. No more single-use bottles, no more goop, no more shipping heavy water. ’’

‘’ I have tested many new products and this right here is a game changer. I love the powder, I feel I use less, and the cleanse is perfect. ’’

‘’ Absolutely love it! My hair feels fuller, lasts two more days, has all the volume back. ’’

‘’ This powder shampoo felt nourishing and moisturizing without leaving any residue or a weird film. My scalp was clean. My hair felt like hair. And the powder was surprisingly easy to use ’’

‘’ The concentrated powder transforms into luxe professional-grade shampoo in a beautiful tiny bottle that dispenses without letting water near the powder. ’’

‘’ After using Small Wonder for 3 weeks my hair is more conditioned, less frizzy and stays cleaner longer. Very impressed. ’’

‘’ I had never used a powdered salon shampoo. It was very easy to use and the lather was impressive. My hair feels very clean, not dry. I usually use a lot of shampoo for my long hair but a small amount of Small Wonder is enough! ’’

‘’ "I LOVE THIS! I returned my designer shampoo after trying this and I am very picky." ’’