7 Reasons This Powder-to-Lather Shampoo Will Become Your New Holy Grail Hair Product

A mound of light green powder on a smooth surface with some particles falling from above.

1. It Contains Only the Best

No exceptions. Our powder-to-lather shampoo concentrate contains the world’s most premium ingredients, including our proprietary SHINE37 compound + clean professional-grade ingredients that leave your strands soft, shiny and full.

Person washing hair with labels 'sulfate free,' 'paraben free,' and 'color safe.'

2. Undiluted + Free of Unnecessary Ingredients

Did you know most traditional shampoos are diluted with over 70% water? Forget about water + other non-essential ingredients like preservatives, sulfates, and fillers—our highly potent formula is concentrated with only the most efficacious ingredients for your hair.

A woman holding colorful bottles of shampoo and conditioner against a deep red background.

3. It Makes Hair Shinier, Fuller, & Smoother

All in one wash. Our salon-grade, color-safe formula gently cleanses strands without stripping them so hair stays strong, healthy, and frizz-free. It’s the magic of our proprietary SHINE37 complex.

Lemons, a white lily, and sandalwood pieces, each in separate vertical sections.

4. It Smells Incredible

Like the spa, but even better. Our Signature Shampoo has a dreamy, irresistible but subtle scent thanks to a blend of Amalfi lemons, Casablanca lilies, and cedarwood.

Pink shampoo bottle labeled 'Small Wonder' hovering above Earth against a blue sky with clouds.

5. It’s Better for

the Planet

Say goodbye to single-use plastic waste. Our Signature Shampoo is housed in our patented Wonder Bottle, which is made with all sustainable materials + designed to be refilled again and again. 

A woman walking through an airport terminal with a rolling suitcase.

6. Headache-Free Travels, without Trading Off Salon-Grade Hair

Our revolutionary Wonder Bottle is TSA-friendly + has an easy-lock feature so you never have to worry about tragic shampoo spills in your suitcase ever again.

Hands holding and rubbing exfoliating salt in water.

7. It’s Activated Fresh Each Day

Unlike traditional shampoos, our quality ingredients are activated fresh every time for maximum efficacy instead of sitting in water + losing their potency.


Ready to upgrade your hair?

SWITCH WITH CONFIDENCE WITH

OUR 100% MONEY BACK PROMISE

SWITCH WITH CONFIDENCE WITH OUR 100% MONEY BACK PROMISE

Signature Shampoo

Starter Bundle

REFILLABLE WONDER BOTTLE

+ REFILL TUBE (up to 160 washes)

REFILLABLE WONDER BOTTLE + REFILL TUBE

Gently cleanses, nourishes and restores moistures

Ultra clean with the world's best ingredients to restore hair health

Ingredients activated fresh in the shower for max efficacy

Up to 160 shampoos (50-80 each)

SHIPS FREE